Quick answer: Beyond building JulieMay, founder Tiffany Chiu gives back to the UK business community: judging the University of Greenwich Enterprise Challenge and UK StartUp Awards, mentoring student founders at Kent and Queen Mary, and championing female entrepreneurship through Small Business Saturday and Small Business Britain. This mentoring and community work sharpens leadership and brings fresh thinking back into the brand.
We are proud to share how our founder, Tiffany Chiu, gives back to the wider business community while building JulieMay.
No business grows alone. Supporting other founders has taught Tiffany that mentoring and community work are not separate from building a brand, they sharpen decision-making, strengthen leadership, and bring fresh ideas back into JulieMay, from product thinking to customer support and partnerships.
Giving back across the UK
Over the past few years, Tiffany has taken part in a range of founder and community activities across the UK. She has been a judge for the University of Greenwich Enterprise Challenge Finals, and has been featured in Greenwich's coverage of the competition journey, from the semi-finalists to the winners.
She has supported student entrepreneurship through the University of Kent ecosystem, including ASPIRE and Kent entrepreneurship panels and talks, sharing practical guidance with students who are turning ideas into early-stage businesses.
Tiffany has also been part of founder community platforms such as Foundervine, and has been recognised in wider UK entrepreneur networks including the Great British Entrepreneur Awards and a Queen Mary entrepreneurship spotlight.
For national small-business activity, Tiffany has been connected to the Small Business Saturday UK community, including House of Lords receptions associated with the campaign's Small Biz 100 programme. She has also been invited to women-founder-focused events linked to Small Business Britain and Starling Bank at Arsenal's Emirates Stadium, helping champion female entrepreneurship and peer support at scale. On awards judging, Tiffany sits on the UK StartUp Awards South East judges panel, including Kent regional judging.
Why this matters to JulieMay
Every judging panel, university session and founder event creates space to exchange what works, what fails and what needs improving. That reflection makes us better builders. It also connects JulieMay with more resources, stronger partnerships, and like-minded brands that care about quality, transparency and customer wellbeing.
If you are discovering us for the first time, you can explore our sustainable projects and our ethical lingerie commitment, and read more about our allergy-friendly approach.
Frequently asked questions
How does JulieMay support women in business?
Founder Tiffany Chiu judges enterprise and start-up awards, mentors student founders through universities like Kent, Greenwich and Queen Mary, and takes part in female-entrepreneurship initiatives with Small Business Saturday and Small Business Britain.
Who is the founder of JulieMay?
JulieMay was founded by Tiffany Chiu, who alongside running the brand is active in UK entrepreneurship, mentoring and awards judging.
Why does community work matter to a lingerie brand?
Mentoring and founder events sharpen decision-making and leadership, and bring fresh ideas, partnerships and resources back into JulieMay, from product thinking to customer support.
Last updated: June 2026.